Best 2019 Social Media Marketing Tips by Join Hand media
While this list is fairly up to date, it may come as a surprise to you that it’s entirely different from the first version of this graphic.
All versions aggregate around 200 services, but from version to version (which they usually update every 2-3 years), the creators remove over 100 social media platforms and add another 100.
The world of social media is changing incredibly fast. So when you’re just starting out, start with the ones that have been around for years.
Betting on “the next big thing” can pay off if you’re right. But, if you’re just getting started on a social media strategy, you can’t afford to not have a Facebook page or a Twitter account since we’ve already seen how effective they are.
Let’s look at some key social media terms.
Content: Content is whatever you are posting. It can be a Facebook status update, a photo on Instagram, a tweet, something to pin on a board on Pinterest, and so on.
The graphic already showed you that content comes in many different forms and that you need to custom-tailor it to each platform. What’s even more important than content, though, is context.
Context: Gary Vaynerchuk said that if content is king, then context is god. You can have a great joke, but if you place it somewhere inside a 3,000-word blog post, very few people will see it. On Twitter, however, that same joke as a tweet might crush it.
And, the opposite is also true. Packaging your entire blog post into one tweet is hardly possible, so try a good call to action with some relevant hashtags instead. And that brings us to hashtags.
Hashtags: By now, they’re a very common form that people use to add meta information on almost all social media channels. Twitter, Facebook, Instagram, and Pinterest all use hashtags to let you describe the topic of your content or mark it as part of current trends.
They make your content easy for users to discover and therefore more likely that they’ll share it.
Shares: Shares are the currency of the social media world. Shares are all that matters on social media.
People will keep talking to you about impressions, click-through rates, and potential reach. But none of these tell you whether people actually pass on what you have to say.
When people engage and interact with your content, that’s good. But, when they share it, that is the time when you celebrate.
A great tool to measure shares and the overall impact of content is BuzzSumo:
The more shares, the more people love your content. It’s the best form of engagement that people can have with it.
Engagement: This is a general term that means that people interact with the content that you produce. It can be a like, a recommend, a comment, or a share. All of these are good, but the shares are where it’s at.
Now that we’ve covered some definitions, let’s take a look at some social media marketing trends for 2018.
Want to learn and apply content marketing to your business? Check out HubSpot Academy’s free content marketing training resource page.
Join Hand Media offering these of the following services.
- SEO – Search Engine Optimisation
- SEM – Search Engine Marketing
- SMO – Social Media Optimisation
- SMM – Social Media Marketing
- CRO – Conversion Rate optimisation
- ORM – Online Reputation Management
At Join Hand Media, we talk a lot about internet marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. So, we decided to answer them. Click the links below to jump to each question, or keep reading to see how digital marketing is carries out today.
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